Grohe AG is Europe’s largest and the world’s leading provider of sanitary fittings under one brand. As a global brand for sanitary products and systems, GROHE relies on its brand values quality, technology, design and responsibility in order to be able to offer “Pure Freude an Wasser”. GROHE Quality is more than just a promise. It is a guarantee that all of our products meet and exceed the expectations of our customers by delivering a range of unique water experiences. Our customers rely on our products to perform throughout the day, every day. They are our toughest critics and our best informants. Quality is what sets GROHE apart. The consistently high standard of our products in every category and price range has cemented our reputation as the best value, premium brand within the sanitary industry. ”At GROHE we believe quality is defined by the highest levels of craftsmanship, outstanding durability, high levels of functionality, long-lasting design and convenience of use. We work hard to inculcate quality everywhere in our business, in the products we bring to market and in the strategies taking us into the future.” GROHE products are designed to last and we rigorously test them to guarantee their longevity. This is a core characteristic of the GROHE brand. Our products are engineered by the most experienced designers and research & development professionals in the industry and all our products are tested for a 15-year lifespan. GROHE’s internal testing processes are among the most gruelling in the industry. None of our competitors invest as much in product testing and product life testing. Design at GROHE goes beyond good looks, touch and aesthetic messages. GROHE products have been designed to inspire, form a connection and create an intuitive understanding with the user. Stimulating dialogue and exchange with our customers is precedent. Design is a fundamental pillar of the GROHE strategy to deliver the perfect balance of superior technology, quality and design. These three core values are evident in all our products and remain a fundamental part of our design philosophy. This is the basis of why and how we create unique ways in which to enjoy water.

Exploiting the beauty of the cylindrical form, the Concetto collection reflects the core values of Cosmopolitan design. The result is a precisely executed meeting of lines, angles and curves that combine superior ergonomics with a modern aesthetic. To invite and stimulate interaction, the forward-leaning body is pitched towards the user, while the parallel lines of the spout and lever brings balance and harmony to its profile. A high-spout design ensures that there is a faucet to match every basin permutation. Both styles benefit from our luxurious GROHE StarLight® finish, while GROHE SilkMove® technology enables fingertip control of the water.